Redesigning Perena's earn UX to increase deposits
Creating a clear path to a first deposit
Product Design
UI/UX
Frontend
Perena
Overview
Perena is building the yield infrastructure layer for stablecoins on Solana.
The team brought me on to solve two interrelated problems: a broken onboarding flow that failed to convert first-time visitors into depositors, and an Earn page that scattered products and mixed portfolio management with discovery.
Perena
The Challenge
Users were feeling lost on how to deposit or manage their assets.
Onboarding was visually pleasing, but not converting. The path to make a first deposit was unclear - leaving users confused about their asset management.
Perena
The Solution
We simplified the navigation based on user intent, designed a quiz to match new depositors to the right product, and restructured the Earn page to separate asset management from asset discovery.
Nav restructure Earn restructure Onboarding flow
The new onboarding replaces the passive reel with a guided quiz flow that routes crypto-native users to their best-fit USD* product and drives first deposits. We restructured the Earn experience to separate what you have from what you can do.
Perena
Performance Results
The redesign unified the deposit journey and elevated the USD* family to build visibility for Perena's products.
Less nav items
Reducing complexity
Unified deposit funnel
Everything in one place
The restructuring of the Earn tab into Invest and Portfolio is clearer for users and sets Perena up to scale to more products and vaults in the future.
Perena
Final thoughts
The gap between "interested" and "deposited" in DeFi is in large part a design problem. Depositors need a frame of reference and a clear path forward. Here, we used every opportunity to build trust and guide them.
Perena
Credits
Kate Kassab
Shina
Max
Alex
Product Designer
Growth Lead
Developer
Graphic Designer
COMPANY
Perena
ROLE
Product Designer
TYPE
Contract
TIME/TENURE
April 2026
Maturing design at $10B crypto infrastructure startup
Redesigning Perena's earn UX to increase deposits
Creating a clear path to a first deposit
Product Design
UI/UX
Frontend
Perena
Overview
Perena is building the yield infrastructure layer for stablecoins on Solana.
The team brought me on to solve two interrelated problems: a broken onboarding flow that failed to convert first-time visitors into depositors, and an Earn page that scattered products and mixed portfolio management with discovery.
Perena
The Challenge
Users were feeling lost on how to deposit or manage their assets.
Onboarding was visually pleasing, but not converting. The path to make a first deposit was unclear - leaving users confused about their asset management.
We simplified the navigation based on user intent, designed a quiz to match new depositors to the right product, and restructured the Earn page to separate asset management from asset discovery.
Perena
The Solution
Nav restructure Earn restructure Onboarding flow
The new onboarding replaces the passive reel with a guided quiz flow that routes crypto-native users to their best-fit USD* product and drives first deposits. We restructured the Earn experience to separate what you have from what you can do.
Perena
Performance Results
The redesign unified the deposit journey and elevated the USD* family to build visibility for Perena's products.
Less nav items
Reducing complexity
Unified deposit funnel
Everything in one place
The restructuring of the Earn tab into Invest and Portfolio is clearer for users and sets Perena up to scale to more products and vaults in the future.
Perena
Final thoughts
The gap between "interested" and "deposited" in DeFi is in large part a design problem. Depositors need a frame of reference and a clear path forward. Here, we used every opportunity to build trust and guide them.
Perena
Kate Kassab
Shina
Max
Alex
Product Designer
Growth Lead
Developer
Graphic Designer
Redesigning Perena's earn UX to increase deposits
Creating a clear path to a first deposit
Product Design
UI/UX
Frontend
Redesigning Perena's earn UX to increase deposits
Creating a clear path to a first deposit
Product Design
UI/UX
Frontend
COMPANY
Perena
ROLE
Product Designer
TYPE
Contract
TIME/TENURE
April 2026
Perena
Overview
Perena is building the yield infrastructure layer for stablecoins on Solana.
The team brought me on to solve two interrelated problems: a broken onboarding flow that failed to convert first-time visitors into depositors, and an Earn page that scattered products and mixed portfolio management with discovery.
Perena
The Challenge
Users were feeling lost on how to deposit or manage their assets.
Onboarding was visually pleasing, but not converting. The path to make a first deposit was unclear - leaving users confused about their asset management.
Perena
The Solution
We simplified the navigation based on user intent, designed a quiz to match new depositors to the right product, and restructured the Earn page to separate asset management from asset discovery.
Nav restructure Earn restructure Onboarding flow
The new onboarding replaces the passive reel with a guided quiz flow that routes crypto-native users to their best-fit USD* product and drives first deposits. We restructured the Earn experience to separate what you have from what you can do.
Perena
Performance Results
The redesign unified the deposit journey and elevated the USD* family to build visibility for Perena's products.
Less nav items
Reducing complexity
Unified deposit funnel
Everything in one place
The restructuring of the Earn tab into Invest and Portfolio is clearer for users and sets Perena up to scale to more products and vaults in the future.
Perena
Final thoughts
The gap between "interested" and "deposited" in DeFi is in large part a design problem. Depositors need a frame of reference and a clear path forward. Here, we used every opportunity to build trust and guide them.
Perena
Kate Kassab
Shina
Max
Alex
Product Designer
Growth Lead
Developer
Graphic Designer