Redesigning a fintech's website to win enterprise treasury clients
Sole designer on a 3-month web and visual overhaul for Meow
Web Design
Illustration
Design Systems
Meow
Overview
Meow is an enterprise fintech platform managing billions in assets, helping finance teams put idle treasury to work.
Our agency came on with the goal of making finance teams evaluating treasury solutions feel like Meow was built for them. In three months, we rebuilt the site from the ground up — new visual language, new illustrations, new blog, and a sharper information architecture for SEO.
Meow
The Challenge
For finance teams evaluating where to put billions in treasury assets, trust is everything; Meow's website wasn't earning it.
No visible product UI, limited compliance signals, abstract illustrations that explained nothing, and positioning that didn't differentiate Meow from generic fintech competitors.
Meow
The Solution
The redesign was built around a single strategic insight: show the product, prove compliance, and demonstrate customer trust upfront. Remove every obstacle between a CFO landing on the page and believing Meow is worth a conversation.
Website redesign Illustrations
I showcased the actual product UI elements so CFOs could see exactly what they'd be working with. Where abstraction was necessary, I kept visuals minimal and informational. The blog was redesigned as a dedicated lead-gen and thought-leadership surface, giving Meow a way to stay in front of finance execs long after the first visit.
Meow
Performance Results
The redesigned site became a direct contributor to enterprise acquisition.
Faster load time
across new site
Our updates made the platform tangible in a category where trust and clarity are the only things that matter.
Kate has an incredible ability to turn abstract ideas into beautiful designs. When I talked about what I wanted for Meow, I was super high level. And she hit the nail on the head with a stunning design and feel for us.
Brandon Arvanaghi
CEO, Meow
Kate is not only one of the most talented designers I have ever worked with, but her empathy, respect, and dedication to her craft truly sets her apart. Clients continuously rave about Kate's attention to detail and continuous grit. The sky is NOT the limit for her.
Jake Stotter
Project Manager, Webstacks
Meow
Final thoughts
Meow was a reminder that great design in high-stakes B2B is about removing doubt. Design decisions were made to answer one question: why should a CFO trust us with their company's money? Getting that answer right, visually and structurally, is what makes the difference between a website and a sales tool.
Meow
Credits
Kate Kassab
Brandon Arvanaghi
Webstacks
Nic Mansfield
Senior Designer
Founder, Meow
Agency
Design Mentor
COMPANY
Meow
ROLE
Senior Designer
TYPE
Client at agency
TIME/TENURE
3 months (2022)
Maturing design at $10B crypto infrastructure startup
Redesigning a fintech's website to win enterprise treasury clients
Sole designer on a 3-month web and visual overhaul for Meow
Web Design
Illustration
Design Systems
Meow
Overview
Meow is an enterprise fintech platform managing billions in assets, helping finance teams put idle treasury to work.
Our agency came on with the goal of making finance teams evaluating treasury solutions feel like Meow was built for them. In three months, we rebuilt the site from the ground up — new visual language, new illustrations, new blog, and a sharper information architecture for SEO.
Meow
The Challenge
For finance teams evaluating where to put billions in treasury assets, trust is everything; Meow's website wasn't earning it.
No visible product UI, limited compliance signals, abstract illustrations that explained nothing, and positioning that didn't differentiate Meow from generic fintech competitors.
The redesign was built around a single strategic insight: show the product, prove compliance, and demonstrate customer trust upfront. Remove every obstacle between a CFO landing on the page and believing Meow is worth a conversation.
Meow
The Solution
Website redesign Illustrations
I showcased the actual product UI elements so CFOs could see exactly what they'd be working with. Where abstraction was necessary, I kept visuals minimal and informational. The blog was redesigned as a dedicated lead-gen and thought-leadership surface, giving Meow a way to stay in front of finance execs long after the first visit.
Meow
Performance Results
The redesigned site became a direct contributor to enterprise acquisition.
Faster load time
across new site
Our updates made the platform tangible in a category where trust and clarity are the only things that matter.
Meow
Final thoughts
Meow was a reminder that great design in high-stakes B2B is about removing doubt. Design decisions were made to answer one question: why should a CFO trust us with their company's money? Getting that answer right, visually and structurally, is what makes the difference between a website and a sales tool.
Kate has an incredible ability to turn abstract ideas into beautiful designs. When I talked about what I wanted for Meow, I was super high level. And she hit the nail on the head with a stunning design and feel for us.
Brandon Arvanaghi
CEO, Meow
Kate is not only one of the most talented designers I have ever worked with, but her empathy, respect, and dedication to her craft truly sets her apart. Clients continuously rave about Kate's attention to detail and continuous grit. The sky is NOT the limit for her.
Jake Stotter
Project Manager, Webstacks
Meow
Kate Kassab
Brandon Arvanaghi
Webstacks
Nic Mansfield
Senior Designer
Founder, Meow
Agency
Design Mentor
Redesigning a fintech's website to win enterprise treasury clients
Sole designer on a 3-month web and visual overhaul for Meow
Web Design
Illustration
Design Systems
Redesigning a fintech's website to win enterprise treasury clients
Sole designer on a 3-month web and visual overhaul for Meow
Web Design
Illustration
Design Systems
COMPANY
Meow
ROLE
Senior Designer
TYPE
Client at agency
TIME/TENURE
3 months (2022)
Meow
Overview
Meow is an enterprise fintech platform managing billions in assets, helping finance teams put idle treasury to work.
Our agency came on with the goal of making finance teams evaluating treasury solutions feel like Meow was built for them. In three months, we rebuilt the site from the ground up — new visual language, new illustrations, new blog, and a sharper information architecture for SEO.
Meow
The Challenge
For finance teams evaluating where to put billions in treasury assets, trust is everything; Meow's website wasn't earning it.
No visible product UI, limited compliance signals, abstract illustrations that explained nothing, and positioning that didn't differentiate Meow from generic fintech competitors.
Meow
The Solution
The redesign was built around a single strategic insight: show the product, prove compliance, and demonstrate customer trust upfront. Remove every obstacle between a CFO landing on the page and believing Meow is worth a conversation.
Website redesign Illustrations
I showcased the actual product UI elements so CFOs could see exactly what they'd be working with. Where abstraction was necessary, I kept visuals minimal and informational. The blog was redesigned as a dedicated lead-gen and thought-leadership surface, giving Meow a way to stay in front of finance execs long after the first visit.
Meow
Performance Results
The redesigned site became a direct contributor to enterprise acquisition.
Faster load time
across new site
Our updates made the platform tangible in a category where trust and clarity are the only things that matter.
Meow
Final thoughts
Meow was a reminder that great design in high-stakes B2B is about removing doubt. Design decisions were made to answer one question: why should a CFO trust us with their company's money? Getting that answer right, visually and structurally, is what makes the difference between a website and a sales tool.
Kate has an incredible ability to turn abstract ideas into beautiful designs. When I talked about what I wanted for Meow, I was super high level. And she hit the nail on the head with a stunning design and feel for us.
Brandon Arvanaghi
CEO, Meow
Kate is not only one of the most talented designers I have ever worked with, but her empathy, respect, and dedication to her craft truly sets her apart. Clients continuously rave about Kate's attention to detail and continuous grit. The sky is NOT the limit for her.
Jake Stotter
Project Manager, Webstacks
Meow
Kate Kassab
Brandon Arvanaghi
Webstacks
Nic Mansfield
Senior Designer
Founder, Meow
Agency
Design Mentor