Building an identity & website for a Bitcoin DeFi pioneer
From plain text to a full brand system in two months
Branding
Web Design
Illustration
Trust Machines
Overview
Trust Machines builds infrastructure for the Bitcoin ecosystem. Founded by Dan Held, the company needed help visualizing their mission.
In two months, our team at Webstacks took Trust Machines from plain text on a page to a polished, system-backed brand presence — complete with a new visual identity, a fully redesigned website, a Learning Center, and a library of 50+ custom illustrations.
Trust Machines
The Challenge
When we came on board, Trust Machines had no visual identity, no design system, and a website that was essentially plain text. For a company positioning itself as a serious player in the Bitcoin DeFi space, the gap between its ambitions and its appearance was significant.
Without a modern tech stack or design language, every new page or asset meant starting from scratch. The brand couldn't communicate trust, technical sophistication, or community leadership — all things Trust Machines needed to compete.
Trust Machines
The Solution
We established a dark, premium visual identity anchored by a signature teal accent, layered with isometric 3D illustrations and translucent effects to create depth and technical credibility. The 0->1 design system made everything scalable from day one.
Visual Identity Website Redesign Design System Learning Center 50+ Illustrations Social Assets
We built landing pages for the homepage, About, Careers, and Products — each with custom informational graphics. The Learning Center gave Trust Machines a platform to educate and activate their community, positioning them as a thought leader in the Bitcoin ecosystem. The illustration library (roughly 50 pieces ranging from abstract brand visuals to explainers on complex crypto concepts) gave both the website and social channels a consistent, recognizable aesthetic.
Trust Machines
Performance Results
In two months, a company with no visual presence had a fully designed brand, a launched website, and a system in place to keep shipping without starting from scratch each time.
To launch
A complete identity and website
Illustrations
Across web and socials
Design system built
that accelerated shipping
The new visual identity gave Trust Machines a commanding, trustworthy presence in a crowded space. The Learning Center established them as a community resource and thought-leadership platform. Social headers launched with a full arsenal of on-brand imagery ready to deploy — no scrambling, no inconsistency.
I was constantly impressed by Kate's creativity and technical expertise. She always brought unique ideas to the table and pushed the limits to produce outstanding work. Her meticulous attention to detail ensured that every project was executed to the highest standard. What sets Kate apart is her exceptional communication skills. She has a talent for explaining complex concepts clearly.
Vick Kahlon
Senior Developer, Webstacks
Trust Machines
Final thoughts
This project proved how much ground a focused team can cover in a short window when the brief is clear and the execution is tight. Starting from nothing and shipping a complete brand, site, and content system in two months demanded real creative discipline — and it showed me what's possible when design, writing, and engineering move together from the start.
Trust Machines
Credits
Kate Kassab
Webstacks
Rena
Brand / Web Designer
Agency
Growth Lead @ TM
COMPANY
Trust Machines
ROLE
Brand / Web Designer
TYPE
Client at agency
TIME/TENURE
2 months
Maturing design at $10B crypto infrastructure startup
Building an identity & website for a Bitcoin DeFi pioneer
From plain text to a full brand system in two months
Branding
Web Design
Illustration
Trust Machines
Overview
Trust Machines builds infrastructure for the Bitcoin ecosystem. Founded by Dan Held, the company needed help visualizing their mission.
In two months, our team at Webstacks took Trust Machines from plain text on a page to a polished, system-backed brand presence — complete with a new visual identity, a fully redesigned website, a Learning Center, and a library of 50+ custom illustrations.
Trust Machines
The Challenge
When we came on board, Trust Machines had no visual identity, no design system, and a website that was essentially plain text. For a company positioning itself as a serious player in the Bitcoin DeFi space, the gap between its ambitions and its appearance was significant.
Without a modern tech stack or design language, every new page or asset meant starting from scratch. The brand couldn't communicate trust, technical sophistication, or community leadership — all things Trust Machines needed to compete.
We established a dark, premium visual identity anchored by a signature teal accent, layered with isometric 3D illustrations and translucent effects to create depth and technical credibility. The 0->1 design system made everything scalable from day one.
Trust Machines
The Solution
Visual Identity Website Redesign Design System Learning Center 50+ Illustrations Social Assets
We built landing pages for the homepage, About, Careers, and Products — each with custom informational graphics. The Learning Center gave Trust Machines a platform to educate and activate their community, positioning them as a thought leader in the Bitcoin ecosystem. The illustration library (roughly 50 pieces ranging from abstract brand visuals to explainers on complex crypto concepts) gave both the website and social channels a consistent, recognizable aesthetic.
Trust Machines
Performance Results
In two months, a company with no visual presence had a fully designed brand, a launched website, and a system in place to keep shipping without starting from scratch each time.
To launch
A complete identity and website
Illustrations
Across web and socials
Design system built
that accelerated shipping
The new visual identity gave Trust Machines a commanding, trustworthy presence in a crowded space. The Learning Center established them as a community resource and thought-leadership platform. Social headers launched with a full arsenal of on-brand imagery ready to deploy — no scrambling, no inconsistency.
Trust Machines
Final thoughts
This project proved how much ground a focused team can cover in a short window when the brief is clear and the execution is tight. Starting from nothing and shipping a complete brand, site, and content system in two months demanded real creative discipline — and it showed me what's possible when design, writing, and engineering move together from the start.
I was constantly impressed by Kate's creativity and technical expertise. She always brought unique ideas to the table and pushed the limits to produce outstanding work. Her meticulous attention to detail ensured that every project was executed to the highest standard. What sets Kate apart is her exceptional communication skills. She has a talent for explaining complex concepts clearly.
Vick Kahlon
Senior Developer, Webstacks
Trust Machines
Kate Kassab
Webstacks
Rena
Brand / Web Designer
Agency
Growth Lead @ TM
Building an identity & website for a Bitcoin DeFi pioneer
From plain text to a full brand system in two months
Branding
Web Design
Illustration
Building an identity & website for a Bitcoin DeFi pioneer
From plain text to a full brand system in two months
Branding
Web Design
Illustration
COMPANY
Trust Machines
ROLE
Brand / Web Designer
TYPE
Client at agency
TIME/TENURE
2 months
Trust Machines
Overview
Trust Machines builds infrastructure for the Bitcoin ecosystem. Founded by Dan Held, the company needed help visualizing their mission.
In two months, our team at Webstacks took Trust Machines from plain text on a page to a polished, system-backed brand presence — complete with a new visual identity, a fully redesigned website, a Learning Center, and a library of 50+ custom illustrations.
Trust Machines
The Challenge
When we came on board, Trust Machines had no visual identity, no design system, and a website that was essentially plain text. For a company positioning itself as a serious player in the Bitcoin DeFi space, the gap between its ambitions and its appearance was significant.
Without a modern tech stack or design language, every new page or asset meant starting from scratch. The brand couldn't communicate trust, technical sophistication, or community leadership — all things Trust Machines needed to compete.
Trust Machines
The Solution
We established a dark, premium visual identity anchored by a signature teal accent, layered with isometric 3D illustrations and translucent effects to create depth and technical credibility. The 0->1 design system made everything scalable from day one.
Visual Identity Website Redesign Design System Learning Center 50+ Illustrations Social Assets
We built landing pages for the homepage, About, Careers, and Products — each with custom informational graphics. The Learning Center gave Trust Machines a platform to educate and activate their community, positioning them as a thought leader in the Bitcoin ecosystem. The illustration library (roughly 50 pieces ranging from abstract brand visuals to explainers on complex crypto concepts) gave both the website and social channels a consistent, recognizable aesthetic.
Trust Machines
Performance Results
In two months, a company with no visual presence had a fully designed brand, a launched website, and a system in place to keep shipping without starting from scratch each time.
To launch
A complete identity and website
Illustrations
Across web and socials
Design system built
that accelerated shipping
The new visual identity gave Trust Machines a commanding, trustworthy presence in a crowded space. The Learning Center established them as a community resource and thought-leadership platform. Social headers launched with a full arsenal of on-brand imagery ready to deploy — no scrambling, no inconsistency.
Trust Machines
Final thoughts
This project proved how much ground a focused team can cover in a short window when the brief is clear and the execution is tight. Starting from nothing and shipping a complete brand, site, and content system in two months demanded real creative discipline — and it showed me what's possible when design, writing, and engineering move together from the start.
I was constantly impressed by Kate's creativity and technical expertise. She always brought unique ideas to the table and pushed the limits to produce outstanding work. Her meticulous attention to detail ensured that every project was executed to the highest standard. What sets Kate apart is her exceptional communication skills. She has a talent for explaining complex concepts clearly.
Vick Kahlon
Senior Developer, Webstacks
Trust Machines