Overview
Client: Meow is an enterprise fintech platform managing billions in assets. Recognized in the community as one of the most exciting financial services companies, they've helped clients like Trail of Bits unlock six-figure interest by serving as their primary banking platform.
Industry: B2B fintech / Enterprise fintech
Timeline: 3 months
My Role: Sole web & visual designer. This was during my tenure as a Sr. Designer at Webstacks.
Tools: Figma, Dato CMS
Results
Redesigned site drove enterprise acquisition, like Trail of Bits
Strengthened competitive positioning in enterprise sales conversations
Generated positive feedback from Meow, customers, and prospects
Improved SEO through new information architecture
Special thanks:
Challenge
Meow's original website didn't match the sophistication of the platform or the caliber of customers they were pursuing.
The design felt early-stage. For CFOs and finance teams evaluating treasury solutions, the site lacked the credibility signals that enterprise buyers expect: no visible product UI, limited trust indicators, and positioning that didn't differentiate Meow.
More critically, the site failed to communicate what made Meow enterprise-ready. There was no emphasis on compliance (SOC 2), scale (managing billions in assets), or on sophisticated treasury management features. The visual language suggested simplicity, but enterprise buyers need to see depth.
As Meow moved upmarket, the website became a sales liability.
We needed a complete redesign that positioned Meow as the enterprise-grade solution it had become.
Resolution
I redesigned the website to position Meow as enterprise-grade infrastructure.
Enterprise buyers need to validate credibility in seconds. By showing the product, proving compliance, and demonstrating customer trust upfront, the redesign removed friction from the evaluation process and positioned Meow as a serious contender for their business.
Homepage
I rebuilt the homepage around enterprise decision-making criteria.
I added trust signals throughout: SOC 2 compliance, specific FDIC insurance amounts ($125 million), and prominent customer logos, such as Circle.
The visual design shifted from startup-simple to polished and premium, with refined gradients, improved typography, and dark mode support. Messaging became direct and specific, calling out treasury bills, exact yields, and the details finance teams actually evaluate.
Illustrations
Instead of abstract illustrations, I showcased actual product UI (dashboards, treasury management tools, and real financial data) so CFOs could see the platform's sophistication.
Where abstract visuals were needed, I kept them minimal and information-dense—enterprise buyers don't have patience for decorative elements that don't communicate substance.
Blog redesign
Meow needed a blog that could drive SEO, generate leads, and establish thought leadership with finance executives.
I designed a flexible blog system built for credibility. The layout prioritized readability with clean typography, generous white space, and a structure that let long-form financial content shine. Each post template included author credentials, strategically positioned CTAs, and related article recommendations to increase time on site.
The blog became a key asset in Meow's enterprise sales motion, helping prospects understand the platform's depth before ever talking to sales.
Collaboration
Towards the end of the project, the client and I were having trouble nailing the hero background animation.
No matter what we tried, the green wave felt awkward to us (we even compared it to salad fingers at one point).
Since we were close to launch, tension was high.
I suggested we get on a Slack huddle so I could hear them talk through their concerns live. I just listened and asked questions to understand what they really needed. Once they finished, I turned around revisions fast, and things clicked.
They went from stressed to excited. The quick turnaround rebuilt trust and deepened our working relationship. Fun fact: now they're a close friend of mine.
Every tough conversation is simply an opportunity to build trust rather than create distance.
