Overview
Company: Trust Machines is a Bitcoin-focused company that builds infrastructure and applications for the Bitcoin ecosystem, specifically around DeFi. Founded by Dan Held.
Industry: Crypto
My Role: Sr. Designer. This was during my tenure at Webstacks.
Tools: Figma, Adobe Creative Cloud
Results
In 2 months our team:
Launched a website that better reflected TM's mission
Increased brand awareness and trust through new visual identity
Accelerated shipping velocity across website and social via design system
Shipped a Learning Hub that positioned TM as a thought-leader
Challenge
Our agency came onboard to solve:
Their website prior was simply plain text
Lack of visual brand identity
No sophisticated tech stack for their website
Resolution
In three months, we:
Launched new website, built on a modern tech stack
Provided new Learning and Resources hubs to activate their community
Accelerated shipping velocity thanks to a design system built 0->1
Visual identity
Our design approach:
Dark, premium aesthetic with a signature teal/turquoise accent color that creates strong contrast
Layered, dimensional design language featuring isometric 3D illustrations and translucent effects
Sophisticated positioning that emphasizes trust and technical innovation
Website redesign
We created landing pages for:
Homepage
About Us
Careers
Products
Throughout the website we included informational graphics.
Learning Center
Trust Machines aimed to be a thought-leader in the space for building the Bitcoin ecosystem. Our teams saw low-hanging fruit to launch a Learning Center to educate the community.
Illustrations
We crafted ~50 illustrations to be used across the website and social channels.
Some where more abstract, while others simplified complicated topics in crypto.
Social Headers
When it came time to update social header imagery, the team was happy to have an arsenal of imagery to chose from.
